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Your Why

Your Why

If there was ever a good place for a short cut it is during the WHY section of your marketing plan.

Why the Why

  1. Understand your motivation to helping in this way
  2. Help get your mission statement written down
  3. What are your goals for doing this stage of marketing

Two things to remember:

A. You need to do the WHY exercise correctly

B. You need to keep it brief

1. Your Why Shortcut

Every business coach will tell you to find out your WHY. This usually leads to a nerve wracking soul searching which results in some random dream you had.  It doesn’t always feel very useful. I am going to let you in on a little secret. This exercise should actually be called: Do you care about your services customers? If you why doesn’t include some aspect of wanting to help your customer (from your heart) you WILL NOT be successful. Best to go into another profession. There I just saved you a full session with your coach. Now if you want to put down on paper “WHY you care” that is a better use of your time.

(Pro-Tip: Anger isn’t a great WHY. I once had a client who was angry at who she believed was cheating her target audience. She could not articulate why she loved her target audience. She could only articulate why she hated her opponents…she didn’t have any clients)

2. How to do your Why

The next is the most important part. WHO do you serve? This is where you are going to benefit from joining our club. Because we are going to make it EASY for you to understand your customer.

3. How to do your Why

The next is the most important part. WHO do you serve? This is where you are going to benefit from joining our club. Because we are going to make it EASY for you to understand your customer.

Conclusion

The JJM club is going to show you how to do each of the above things in detail. You can follow the roadmap to achieve lasting success.

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