The What (Stop the Pain)
The next step in your marketing journey is to understand the needs of your target audience:
We do this by:
- Learning how potential customers think about your product or service. Discover how they are used to (and comfortable) buy your service.
- Learn about the triggers that motivate the potential customers.
What are Benefits?
This boils down to “benefits”. When you deeply understand the benefits you offer you will have gone a long way to building your marketing. There are 3 type of benefits:
A. Physical world benefits
B. ___________ benefits
C. Emotional benefits.
Take our course and we’ll show you how to find these benefits of your customers.
This is the topic of our next course module Visinary